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Mission
Our mission at Shukrah is to make beauty more efficient. We do this by creating products that are both practically engineered and elegantly designed.
Our Founder & CEO
Miona Short is a poet and astrophysicist from Chicago with roots in Mississippi. She first invented the Carefree Comb in college and spent 7 years prototyping and simplifying until she found a solution that combined elegant design, practical engineering, and manufacturability.
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Miona (mi-ah'-nah) first began her entrepreneurial journey because her haircare routine left her exhausted with no time to work or study. At the height of her frustration, she had a vision for a comb that would allow her to combine the most tedious parts of her routine---detangling and conditioning.
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​After conducting a research survey of women's haircare needs, she felt confident that the Carefree Comb is a needed product and decided to put grad school on hold to pursue this.
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When Miona isn't working on her business, she's fermenting vegetables, hanging upside down in an aerial hammock, or reading and writing poetry. ​​​​
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If haircare is constantly on your mind, and it doesn't feel good to think about, then this one is for you. I hope you love the Carefree Comb as much as I do.
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-Miona, Founder & CEO
Vision
We are building a world that expands the premise of beauty. We envision a time when beauty will have no compromise, a time when the old adage "beauty hurts" will be both passé and unrelatable. For everything that is inconvenient & tedious about the beauty process, we will develop products that
inspire & delight.
The Cydney M. Edwards
Lift as You Climb Community Grant
Cydney was kind, brilliant, and loved others with everything she had. She was community-oriented, driven, and an exceedingly rare human being. I saw her as a big sister and always wanted to be like her.
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Cydney taught me that it doesn't take much to show up for people. Just give what you have.
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Shukrah is a small business. We're not in a position (yet) to contribute 5 and 6-figure grants to other businesses. We will start with $500USD, and the grant will grow as we grow.
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I got to know Cydney for 22 years & we became good friends. I miss her every day. This is the best way I know to honor her memory---to serve others and heal myself. More details on this grant soon.
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-Miona
