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Mission
Our mission at Shukrah is to make beauty more efficient. We do this by creating products that are both practically engineered and elegantly designed.
Our Founder & CEO
Miona Short is a poet and astrophysicist from Chicago with roots in Mississippi. She first invented the Carefree Comb in college and spent 7 years prototyping and simplifying until she found a solution that combined elegant design, practical engineering, and manufacturability.
Miona (mi-ah'-nah) first began her entrepreneurial journey because her haircare routine left her exhausted with no time to work or study. At the height of her frustration, she had a vision for a comb that would allow her to combine the most tedious parts of her routine---detangling and conditioning.
After conducting a research survey of women's haircare needs, she felt confident that the Carefree Comb is a needed product and decided to put grad school on hold to pursue this.
When Miona isn't working on her business, she's fermenting vegetables, hanging upside down in an aerial hammock, or reading and writing poetry.
If haircare is constantly on your mind, and it doesn't feel good to think about, then this one is for you. I hope you love the Carefree Comb as much as I do.
-Miona, Founder & CEO
Vision
We are building a world that expands the premise of beauty. We envision a time when beauty will have no compromise, a time when the old adage "beauty hurts" will be both passé and unrelatable. For everything that is inconvenient & tedious about the beauty process, we will develop products that
inspire & delight.
The Cydney M. Edwards
Lift as You Climb Community Grant
Cydney was kind, brilliant, and loved others with everything she had. She was community-oriented, driven, and an exceedingly rare human being. I saw her as a big sister and always wanted to be like her.
Cydney taught me that it doesn't take much to show up for people. Just give what you have.
Shukrah is a small business. We're not in a position (yet) to contribute 5 and 6-figure grants to other businesses. We will start with $500USD, and the grant will grow as we grow.
I got to know Cydney for 22 years & we became good friends. I miss her every day. This is the best way I know to honor her memory---to serve others and heal myself. More details on this grant soon.
-Miona
