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Strategic Comms & Brand storytelling??
I'm IT
LOVIN
Hi McDonald's Team
Thanks for stopping by :) I’m a brand writer and communications strategist with a passion for translating complex ideas into culturally resonant, impactful storytelling. With experience across B2B, DTC, and mission-driven brands, I create campaigns that connect, convert, and celebrate community. With a background rooted in research and driven by results, I thrive in environments of bold, data-informed creativity. If you’re a part of a collaborative team that wants a data-centered creative who thinks outside-the-box, then we will do excellent work together.
Tl;DR: My experience in a nutshell
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🧠 Astrophysicist-turned-communications strategist with 5+ years experience in brand storytelling, public relations, and content marketing
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🏆 Awarded by L’Oréal (Inclusive Beauty Fund) and TikTok x Black Girl Ventures for cultural innovation and creative leadership
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🗞️ Led earned media strategy for startups and landed features in or built relationships with NYT, Essence, AfroTech, and Axios
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🧵 Crafted full-funnel content: press releases, social copy, blogs, email campaigns, sales enablement, and internal comms
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📈 Doubled engagement and won Best Use of Social in healthcare SaaS (Redox), while solo-managing PR and social post-pandemic
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🧪 Built a CPG brand from scratch that applied cultural insight to product innovation resulting in press, preorders, and grants
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🤝 Cross-functional collaboration pro, comfortable translating Product, Engineering, and Legal into comms-ready storytelling
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✍️ Led project management and technical writing for a consumer product’s patent application
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🌎 Fluent in English & Spanish language writing | Based in Chicago | OMAI First Wave Scholar
I’d love the chance to bring my perspective and momentum to your team. If you’re open to chatting, I’d be thrilled to continue the conversation.
